Turning good ideas into great startups

Startup coaching for science and innovation driven ventures

Build your startup faster & better.
Lead with confidence.
Maintain mental balance and well-being.

,,I help entrepreneurs build great innovation driven startups without losing themselves along the way"

Sandra Mjöll Jónsdóttir-Buch, Ph.d.
Founder, Fönn Consulting ehf.

Let's work together

Startup coaching and consulting

Move forward

Learn more

Seminars and workshops

Lead towards success

Learn more

Speaking

Inspire & motivate

Learn more

Contact

Join over 150+ successful entrepreneurs

"She’s a strong leader, a brilliant communicator, and an invaluable mentor. Her ability to share her past mistakes in business with such honesty and vulnerability makes her guidance not only practical but deeply relatable."

Grace Achieng
Founder of Gracelandic

"Honestly, I can’t recommend her enough. She’s been such a huge boost for both my work and my mindset. Because of her, I’ve not only learned how to refocus, but I’ve also pushed myself to take bigger risks and go further than I thought I could."

Kristin Le Hauksdottir
Founder of The Female Edit

"Thanks to her support, I’ve not only found the courage to dream big, but also the tools to take manageable steps toward those dreams. Her guidance has been invaluable to both me and Ísponica’s startup journey."

Amber Monroe
Founder of Ísponica

"It is hard to put into words how valuable the experience of working with Sandra has been. With her positive and encouraging outlook, she has created space for me to grow and gain a clearer vision of the path ahead."

Elín Vigdís Guðmundsdóttir
Founder of SÁTT
(Samtök um átröskun og tengdar raskanir)

"Mentoring is about asking insightful questions rather than telling the entrepreneurs what to do. Sandra truly excels at this, providing new insight and opening new avenues for the startups. Simply put, she is one of the very best mentors we have — and we need more like her."

Magnús Ingi Óskarsson
Head of KLAK VMS

ABOUT

I founded Fönn Consulting to help scientists, founders, and innovation leaders navigate the uncertainty of building something new.

With over 14 years working at the intersection of science, leadership, and entrepreneurship, I understand both the technical and human sides of success. My approach blends practical business insight with leadership development tailored to each client’s goals and challenges. I help turn good ideas into great ventures so you can lead with confidence and achieve lasting impact.

Stay on top of things

I believe in giving back!

Every month, I give away two-hour pitch training session to startups that are making a difference in the world!

Sign-up to apply

Turning good ideas into great startups

Startup coaching for science and innovation driven ventures

Build your startup faster & better.
Lead with confidence.
Maintain mental balance and well-being.

,,I help entrepreneurs build great innovation driven startups without losing themselves along the way"

Let's work together

Startup coaching and consulting

Move forward

Seminars and workshops

Lead towards success

Speaking

Inspire & motivate

Join over 150+ successful entrepreneurs

"She’s a strong leader, a brilliant communicator, and an invaluable mentor. Her ability to share her past mistakes in business with such honesty and vulnerability makes her guidance not only practical but deeply relatable."

"Honestly, I can’t recommend her enough. She’s been such a huge boost for both my work and my mindset. Because of her, I’ve not only learned how to refocus, but I’ve also pushed myself to take bigger risks and go further than I thought I could."

"Thanks to her support, I’ve not only found the courage to dream big, but also the tools to take manageable steps toward those dreams. Her guidance has been invaluable to both me and Ísponica’s startup journey."

"It is hard to put into words how valuable the experience of working with Sandra has been. With her positive and encouraging outlook, she has created space for me to grow and gain a clearer vision of the path ahead."

"Mentoring is about asking insightful questions rather than telling the entrepreneurs what to do. Sandra truly excels at this, providing new insight and opening new avenues for the startups. Simply put, she is one of the very best mentors we have — and we need more like her."

I founded Fönn Consulting to help scientists, founders, and innovation leaders navigate the uncertainty of building something new.

Stay on top of things

10 things seen in successful startups

When smart isn't enough: The value of business coaching

Leading without losing myself

I believe in giving back!

Turning good ideas into great startups

Startup coaching for science and innovation driven ventures

Build your startup faster & better.Lead with confidence.Maintain mental balance and well-being.

,,I help entrepreneurs build great innovation driven startups without losing themselves along the way"

Let's work together

Startup coaching and consulting

Move forward

Seminars and workshops

Lead towards success

Speaking

Inspire & motivate

Join over 150+ successful entrepreneurs

"She’s a strong leader, a brilliant communicator, and an invaluable mentor. Her ability to share her past mistakes in business with such honesty and vulnerability makes her guidance not only practical but deeply relatable."

I founded Fönn Consulting to help scientists, founders, and innovation leaders navigate the uncertainty of building something new.

Stay on top of things

10 things seen in successful startups

When smart isn't enough: The value of business coaching

Leading without losing myself

I believe in giving back!

Build your startup faster & better.
Lead with confidence.
Maintain mental balance and well-being.