About

It’s all about science, innovation and leadership

I founded Fönn Consulting because I know how important it is to have the right support when navigating the uncertainty of building something new. Especially in science and innovation. Having someone by your side who understands that real success requires not only understanding of the business and technical complexity, but also strong leadership skills and confidence.

My own journey into entrepreneurship began during my PhD in biomedical sciences, when I co-founded Platome Biotechnology based on our lab’s research. Since then, I’ve spent over 14 years working at the intersection of science, leadership, and innovation.


I’ve lead biotech ventures, pharmaceutical operations, directed a national science institute and mentored over 150 startups and entrepreneurs. At Fönn, I combine this experience to offer executive coaching, leadership development, and business consulting tailored to scientists, founders, and innovation leaders. I work closely with individuals and teams building high-impact ventures, often in technically demanding and rapidly evolving fields. My approach is practical, empowering, and tailored to each client’s vision, strengths, and challenges.


My work is grounded in experience but driven by purpose: I help entrepreneurs turn good ideas into great ventures, lead with confidence and gain lasting success. If you're building something meaningful and want an experienced partner in your corner, I'd be happy to connect. Schedule a free introductory session with me here below.

Awards and recognition

I’ve been featured in Wired, Silicon Republic, Innovators Magazine, Startup Guide Nordics and received numerous awards and honors, such as:

  • One of Forbes’ top 100 women to follow
  • Innovator of the Year award by Global Women in Innovation Network
  • Receiver of the annual Inspiration Award by the Association of Women Business Leaders
  • Deloitte’s Rising Star
  • Outstanding Young Person of the Year by JCI Iceland (two times top 10 nominee)
  • Young Scientist of the Year by the Icelandic Ministry of Education
  • Innovation award by the University of Iceland (runner up)
  • Startup of the year by the Icelandic Business Magazine
  • Entrepreneur of the year by Excellence in management, Iceland (two times
    nominee)

Education
  • 2025 – Executive Coaching Training by Reykjavik University and Coach U
  • 2017 – PhD in biomedical sciences, focus on tissue engineering and molecular cell biology
  • 2012 – Post-graduate diploma in clinical biomedicine
  • 2011 – Bachelor’s degree in clinical biomedicine